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Launches New Campaign: Play New
Salt Lake City, Utah – October 28, 2023 – Nike today launched its newest campaign, Play New. The campaign celebrates the joy of moving the body, even if you are not perfect at it.
The Play New film features athletes Sabrina Ionescu, Dina Asher-Smith, and Blake Leeper, as well as award-winning artist Rosalía. The film shows these athletes trying new sports and activities and failing brilliantly. But they do not let that stop them. They keep moving, keep playing, and keep learning.
"Play New is about embracing the joy of movement, even if you're not the best at it," said Nike CMO John Donahoe. "It's about trying new things, challenging yourself, and having fun. Because when you play new, you never know what you might accomplish."
The Play New campaign will run across all Nike channels, including digital, social, and print. It will also be supported by a series of events and activations around the world.
"We want to inspire everyone to get moving, regardless of their skill level," said Donahoe. "Play New is a celebration of the power of sport to bring people together and make the world a better place."
Nike's commitment to inclusion and diversity
Nike is committed to creating a more inclusive and diverse world of sport. Through its Play New campaign, Nike is celebrating athletes of all abilities and backgrounds. Nike also supports several organizations working to play sports more accessible to everyone.
Nike encourages everyone to Play New, regardless of their skill level. Visit to learn more about the Play New campaign and to find the perfect gear to help you get moving.
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